Energy Bar Segmentation Variable # 2 Demographics: Age According to this article, energy and nutrition bars target the age ranges of 18-44. The US market for energy supplements is estimated to be worth more than $1.2 billion (€1.37bn) in retail sales in 2001, and while young, male consumers are the target audience for most energy supplement producers, market research group Mintel has discovered that an increasingly broad spectrum of consumers are using them. It is a chocolate lover's dream come true! Add this one in your shopping cart during your next Target run. Plant-Based Protein Market Growth and Forecast (2022 - 2027): The Global Plant-Based Protein Market size was worth USD 18.49 billion in 2021 and is estimated to grow at CAGR of about 14.1% over the forecast period to reach a value of USD 40.58 billion by 2027.. Market Overview: The plant protein market includes protein ingredients obtained from plants as a source. Visit our blog to learn more about clean protein bars. Fulfil, the vitamin and protein bar brand, sold its first bars in Ireland in January 2016 with an initial hope simply to deliver a better-tasting protein bar. Created "Media Monkey" advertising agency comprised of five individuals to address advertising and marketing concerns surrounding KIND products as found in research. Protein Bars Market is expected to hold a market value of USD 1,820.6 Million while flourishing at a CAGR of 7.24% by 2024. To analyze and forecast the market share for nutritional bars with respect to type: Protein Bars, Snack Bars, Meal Replacement Bars, etc. The Mother The increasing awareness of healthy foods with more nutritional values and rising consumer awareness is leading to the growing demand for convenience & functional food is further driving the carob protein market. Energy Bar Segmentation Variable #1. Well done, RXBAR. • Protein bars market is driven by increasing concern for health benefits products. Nutrition Facts (1 bar, Peanut Butter Chocolate): 250 cal, 14g total fat, 180mg sodium, 20g carb, 3g fiber, 13g total sugar, 4g added sugar, 15g protein. Global Protein Powder Market is valued at USD 6594.4 Million in 2020 and expected to reach USD 31798.5 Million by 2027 with the CAGR of 25.2% over the forecast period.. Protein Bar Market Growth and Forecast (2022 - 2027): The global Protein Bar Market size is determined to touch about USD 2.0 billion by the end of 2027 and likely to record a growth rate (CAGR) of approximately 8% over the same timeline.. Market Overview: The expanding interest in accommodation foods is driving the protein bar market. Global Protein Powder Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027. Nutritional bars are very healthy due to their high protein level and fiber content. Protein bars are high protein, less carbohydrate foods that are consumed mostly by body builders, athletes, and weight watchers. The importance of a market segmentation will help energy bars markets to target their market properly. Protein Bars Market size is projected to gain significant momentum over 2021-2027, on account of the rising adoption of rigorous exercise . ON has 3 times the share of its next closest competitor, Quest Nutrition, who makes Quest Bars, and has 13% market share. As per the report, the market is estimated to surpass ~US$ 1.8 Bn by 2030, at a CAGR of ~4% during the forecast period. IV Marketing S t r a t e g y Target Market Strategy Target Segment: Whereas other segments value protein above all else or sustainability above all else, the Mother Hen is a multi-attribute purchaser who is seeking a product that hits the balance that she needs for her family. Look through gluten free, Non-GMO, organic, keto friendly and vegan protein bars. In 2016, it sold 15 million bars - equating to roughly €30 million in sales at retail tills - and it's on track to double that figure this year, with its headcount swelling to nearly 20 staff. Clif Bar online marketing. The first variable that weighs heavy on the energy bar market is lifestyle. To scrutinize the detailed market segmentation and forecast the market size on the basis of region by segmenting India nutrition bars market into four regions, namely - North, East, West and South. October 01, 2021 11:00 ET | Source: Straits . Social media posts and videos are great ideas for marketing. Major growth driver for nutritional bar market in the country include their emergence as a workout support and a meal supplement coupled with increasing awareness about their health benefits among health-conscious consumers. Browse through a collection of protein bars that have a blend of chocolate wafer, chocolate creme, and chocolate fudge. Summary Methodology. Projections suggest that the worldwide market for protein ingredients (plant and animal based) is set to . Image Credit: Amazon. High protein bars have a revenue share greater than two-fifth in the protein bar market by product segment and are expected to gain share over the forecast period. Rising awareness about health and fitness and resultant preference for healthy snack products is likely to be among the key factors boosting the market growth The report offers in-depth insights, revenue details, and other vital information regarding the target market, and the various trends, drivers, restraints, opportunities, and threats till 2027. ffit8 Made Protein Bars Appeal to a Mainstream Audience. At Target, find a wide range of protein bars to choose from. On the flip side, RXBAR protein content is low compared to other protein bars in the market, mainly because they don't use a whey protein or a plant-based protein powder as a booster. An example of these three marketing segmentation variables would be a marketing strategy aimed at distributing energy and protein bars to health-food stores with target markets between the ages of 18-44, in regions with high levels of outdoor activities, gyms, and athletic lifestyles. At Target, find a wide range of protein bars to choose from. Browse through a collection of protein bars that have a blend of chocolate wafer, chocolate creme, and chocolate fudge. The protein market continues to present strong growth opportunities for the food industry. It is a chocolate lover's dream come true! Nutrition Bars Market: Overview. This is attributed to the growing usage of pea protein in food industry and innovation in the technologies used for extraction of plant-based protein. [216 Pages Report] According to MarketsandMarkets, the global plant-based protein market size was valued at USD 10.3 billion in 2020 to USD 15.6 billion by 2026, recording a CAGR of 7.2% during the forecast period. The global energy bar market size was valued at $645.0 million in 2020, and is estimated to reach $1,010.9 million by 2028, registering a CAGR of 6.4% from 2021 to 2028. 1 Protein Bar Introduction and Market Overview 1.1 Objectives of the Study 1.2 Overview of Protein Bar 1.3 Protein Bar Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and . One Protein Bars. The coronavirus outbreak is first and foremost, a human tragedy, affecting hundreds of thousands of people. UK nutritional bar market was valued $ 1.1 billion in 2019 and is projected to cross $ 1.5 billion by 2025. September 2019. The global protein supplements market size was valued at USD 20.47 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.5% from 2021 to 2030. In 2019, the energy bars and sports protein bars categories were merged to create a new protein/energy bars category. The US market for energy supplements is estimated to be worth more than $1.2 billion (€1.37bn) in retail sales in 2001, and while young, male consumers are the target audience for most energy supplement producers, market research group Mintel has discovered that an increasingly broad spectrum of consumers are using them. The market for bars is growing, and marketers should focus on appealing to consumers by age, and keep an eye in . This reflects consumer trends that have driven major shifts in the market. The clear market leader in online sales of protein, with a dominating 42% market share, is Optimum Nutrition (ON). Look through gluten free, Non-GMO, organic, keto friendly and vegan protein bars. For example, a B2C company that sells protein bars would not need to create multiple personas, because people from many backgrounds and with varying job titles might purchase their products. The ensuing demand, however, was unprecedented. In addition, the cereal bars market driving . Read about the 13 cleanest Protein Bars in 2021 online at FWDfuel. The brand sells the importance of being healthy and starting the day right. Due to the COVID-19 pandemic, increased sales of products like snacks, bars, and other convenience foods were observed during the lockdown, which sustained the demand for protein bars in the market. Resources: Snack, Cereal and Nutrition Bars study. Unite Bars. In addition to the serious implications for people's health and healthcare services, COVID-19 is having a significant . $3.19 per bar at TARGET. Protein Bars. While I am focusing on endurance racing, the regions within this specific market will vary per region. "Historically, protein bars haven't necessarily been the best in terms of taste benefit and eating experience, so we saw . The company makes a range of protein-enriched, low-sugar snack bars sold now everywhere from the big supermarket chains to independent health stores. Segmenting a supplemental bar to different consumers by age, gender, or lifestyle will be the key to success on an energy bar firm. According to AMA, the Global Protein Bars market is expected to see growth rate of 7.9% Protein Bars Market Size, Regional Outlook, Growth Potential, COVID-19 Impact Analysis, Competitive Market Share & Forecast, 2022 - 2028. The energy bars not only provide the vitamins and nutrients needed, they help curb hunger until the students have time to eat a regular meal. Euromonitor figures quoted by Grenade show that, as of June 2019, the UK sports nutrition market was worth £897m, up 19% year-on-year and the global market is worth £12.4bn (up 8% year-on-year). The nutrition bars market in India is anticipated to grow at a CAGR of more than 29% during 2015- 2020 on account of increasing working population, rising per capita Over the past of couple of years, there has been a rise in number of health-conscious customers around the globe. The global protein bars market is anticipated to grow at a significant CAGR of around 6% during the forecast period. There is a strong emphasis on nutrition and being good to your body. Carob Protein Market Outlook. Protein bars are nutritious food items that provide necessary protein supplements to the body. As people living in the rural areas are the target customers of such protein/cereal bars. The Protein Bars market study is segmented by Type (Low Protein, Medium Protein and High Protein), by Application (Bodybuilders, Pro/Amateur Athletes and Others) and major geographies with country level break-up. And though protein bars are handy as a portable snack between meals or a meal replacement, there are certain things to look out for when selecting a bar, says Keri Gans, M.S., R.D.N., C.D.N . In addition to this, Special K focused its target market to be women who are fitness-conscious and are trying to lose weight. 1. The Global Protein Bars Market 2021 - 2030 report we offer provides details and information regarding market revenue size or value, historical and forecast growth of the target market/industry, along with revenue share, latest developments, and ongoing trends, investment strategies, business developments, and investments, etc. October 01, 2021 11:00 ET | Source: Straits . A company that sells protein bars will find that their audience demographics will be people between 18 and 35. The global protein bar market is projected to register a CAGR of 5.34 % during the forecast period (2022 - 2027). The demand for processed and convenience foods is rapidly increasing owing to the increasing awareness about health, changing socio-economic needs, and . The high protein bar segment is predicted to be worth more than US$ 630 million by end 2022, making it imperative for protein bar manufacturers to change their product mix accordingly. E-Commerce Grocery. Student produced advertising campaign for KIND Bar products. The global protein bar market size was valued at USD 4.66 billion in 2019 and is projected to reach USD 7.03 billion by 2027, exhibiting a CAGR of 5.6% during the forecast period. These bars are packed with protein, and they are the most convenient on-the-go snacks that contain a high amount of protein. Also, the target audience wants to eat healthy and nutritious but sometimes fail. In a(n) _____ diversification, the current target market and/or marketing mix shares something in common with the new opportunity. Consumers nowadays are more inclined towards using convenience and high-protein content food products. I'm impressed. Protein Bar Market Size And Forecast. In a B2B context, targeting personas can be extremely valuable, especially when employing content marketing strategies. The carob is a pod of a tree especially found in the Middle East countries, the rip pods have sweet pulp that is then dried, roasted, and then crush into . Buy Now. Protein bars are a popular post workout . In comparison, ffit8 aims to pass on protein bars' high protein and low sugar traits to a wide range of young people and sedentary . Market Overview The North America protein bar market is forecasted to grow at a CAGR of 6.25% during the forecast period (2022-2027). Browse through a collection of protein bars that have a blend of chocolate wafer, chocolate creme, and chocolate fudge. Pune, India, June 08, 2021 (GLOBE NEWSWIRE) -- The global protein bar market size is projected to reach USD 7.03 billion by 2027, while exhibiting a CAGR of 5.6% during the forecast period . Overall, RXBAR has a beautiful nutrition label. . 42% of US consumers grocery shop online once a month or more now (compared to 33% in 2020 and 27% in 2019)—particularly younger consumers and parents.8 Bar sales will continue to be affected by the trend in e-commerce, which also includes buying in multipacks versus . The global protein bars market is estimated to register a CAGR of X.X% in terms of value during the forecast period 2018-2027. Kind Bars Advertising Campaign. Special K has a wide variety of products to appeal to all tastes. Carob Protein Market Outlook. If you are looking for natural and organic high protein bars then you have come to the right place. Segmentation Types They will be exactly split between male and female. The increasing awareness of healthy foods with more nutritional values and rising consumer awareness is leading to the growing demand for convenience & functional food is further driving the carob protein market. At Target, find a wide range of protein bars to choose from. Energy protein bars account for over a third of the revenue share of the global protein bars market and are expected to gain share in the future. Protein Bars Sales. This isn't a big deal, as most Americans exceed their daily protein needs. The global snack bars market size was estimated at USD 20.15 billion in 2018 and is expected to grow at CAGR of 6.64% from 2019 to 2025. related. It is a chocolate lover's dream come true! In 2019, breakfast bars accounted for the largest market share as they can be taken as . The market growth is driven by the increasing consumer inclination towards ready-to-eat food products such as protein bars which helps in maintaining overall health and wellness. Protein Bars provides details by vendors, including company overview,company total revenue (financials), market potential, global presence, Protein Bars sales andrevenue generated, price, production sites and facilities, SWOT analysis,product launch.And To focus on define, describe and analyze this Protein Bars market For the period 2015-2021, this analysis provides the Protein Bars sales . The report offers in-depth insights, revenue details, and other vital information regarding the target market, and the various trends, drivers, restraints, opportunities, and threats till 2027. View High Protein Chocolate Bars Target Market from AA 1Target Market 1 High Protein Chocolate Bars Lis Hoxha Saunders Secondary School High Protein Chocolate Bars . 230 calories, 9 g fat (3.5 g saturated fat), 230 mg sodium, 24 g carbs (0 g fiber, 0 g sugar), 20 g protein. When a company that makes protein bars for long-distance runners starts selling the same bars to busy parents as a quick breakfast, it is using which growth strategy? Eating habits are becoming more fluid, creating strong de . Energy bars are big business. The global protein supplement market was valued at $4,908.9 million in 2017 and is projected to reach $8,717.1 million by 2025, growing at a CAGR of 7.4% from 2018 to 2025. This could signify the audience's value for independence and freedom. Protein bars are a nutritional supplement that gives protein and other nutrients as well. Aside from the socially conscious end of market segmentation, Clif Bar 's target audience also includes people between the ages of 22 and 45 with a household income of over $150,000. Over 10 million units of protein powder and bars were purchased at an average price of $34 per unit. It offers a total of 53 different products. With Grenade already equating to 80% of the growth in the protein market, they will need to make sure that they have a marketing plan in place to . Visit Page. Energy bars are supplement bars that provide energy as well as nutritive value and food benefits. A robust CAGR above 7.5% from 2017 to 2022 makes the Energy Protein Bars segment very lucrative for all major players in the Protein Bars market. 5.0: $2.08 a bar: 20 grams of protein blend (milk protein isolate, whey protein isolate) Jose Antonio: Buy Now: On Amazon: Kind Protein Bar (Almond Butter Dark Chocolate) 4.5: $1 . The report focuses on the largest countries in each region making it easier for key stakeholders who wish to target only certain high-growth nations in the protein bar market. High Protein Lemon Delight Bars. In terms of value, the global nutrition bars market is expected to cross US$ 1.2 Bn in 2020, finds TMR (Transparency Market Research) in a latest study. According To Verified Market Research, Protein Bar Market Size was valued at USD 1.18 Billion in 2018 and is projected to reach USD 1.9 Billion by 2026, growing at a CAGR of 6.23% from 2019 to 2026. (Racher Press, Inc., 2009) Demographics: • Cereal/Protein bars are mostly purchase by the family/people whose family income are higher as compare to lower class families. Look through gluten free, Non-GMO, organic, keto friendly and vegan protein bars. . Nutrition and Energy Bars trend in 2015. The market is gaining momentum owing to the increasing number of health-conscious consumers and fitness centers around the globe For example, the energy bar industry target market is for a range of people due to clever marketing. The target has a college degree and the majority of customers have never been married. The carob is a pod of a tree especially found in the Middle East countries, the rip pods have sweet pulp that is then dried, roasted, and then crush into . The report forecasts the global protein bar market to grow at a CAGR of 7.79% during the period 2017-2021. 6. think! Protein Supplement Market Outlook - 2025. The report, Global Protein Bar Market 2017-2021, has been prepared based on an in-depth . Energy Supplement producers expand target market. High Protein Content Bars Dominate the Market The global high protein bars market was valued at USD 468.72 million in 2016 and is expected to reach to witness a CAGR of 3.58%.The high protein bars . The global protein bar market is projected to register a CAGR of 4.23 %, during the forecast period (2021 - 2026). The global protein bars market was valued at USD 940 million in 2017 and is expected to grow at a CAGR of 4.3% throughout the forecast period 2019-2026. The global protein bars market was valued at USD 940 million in 2017 and is expected to grow at a CAGR of 4.3% throughout the forecast period 2019-2026. Protein Bars are a beneficial nutritional aid that is often supplemented to meet protein and caloric requirements. Protein bars introduced from abroad used to be niche products only for the fitness group. Based on product type, the market can be segmented into Breakfast Bars, Snack Bars, Protein Bars and others. They turned it originally from a protein-fueled sports bar to appealing to moms who are packing their kid's lunch. The global protein bars market is estimated to register a CAGR of X.X% in terms of value during the forecast period 2018-2027. Courtesy of Think. Due to the COVID-19 pandemic, increased sales of products like snacks, bars, and other convenience foods were observed during the lockdown, which sustained the demand for protein bars in the market studied. 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